Market Update Archive
A record of past industry shifts and platform updates.
Access a structured archive of previous market updates, platform changes and key industry movements. This database provides a historical view of how the loyalty space has evolved, helping you track trends, compare past developments and make informed decisions based on real data.
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Australian Government Fast-Tracks Privacy Law Reform to August
May 6, 2024
Mi3Australia report The Australian Federal Government is accelerating privacy legislation reform, originally slated for year's end, to August. OAIC's Australian Community Attitudes to Privacy survey found that 89% of Australians want stronger legislation to protect their personal information. https://lnkd.in/ehVTGHf7
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Australian Loyalty Insights 2024: 84% in Retail Programs
June 19, 2024
The Australian Loyalty Association's 2024 Loyalty Insights Report covering 44 retail loyalty programs found that 84% of Australians are members of a retail loyalty program, with 63% satisfied with their membership. The average NPS is 9. The report is the largest and most comprehensive report of its kind produced in Australia. -
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Australian Fintech Hello Clever Launches Instant Cashback with Tyro
June 19, 2024
Australian fintech Hello Clever working with Tyro Payments and Tyro’s Loyalty API has launched real-time cashbacks to 70,000 Tyro merchants in-store and online. Users can receive their rewards instantly.
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Australian Businesses Revamp Loyalty Strategies Amid Inflation
April 13, 2024
Inflationary pressures are pushing businesses to think hard about how to retain their customer base according to BDO in Australia analysis. Traditional loyalty approaches with discounts and promotions are being augmented by some retailers to reward actions beyond the purchase and tailor offers based on their data.
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Australia's Loyalty Market to Reach $4.03 Billion in 2023
March 20, 2024
Australia's loyalty market is expected to grow by 11% annually to be worth US$ 4.03 billion (Au$ 6.12 billion) this year. It's grown at a compound annual growth rate of 12% for the last 4 years.
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Australia's Loyalty Market to Hit US$ 5.72B by 2028
October 10, 2024
Australia's loyalty market is predicted to grow 10.7% annually to be worth US$ 4 billion (Au$ 6 billion) in 2024. The market's grown at a compound annual growth rate (CAGR) of 12% between 2019 and 2023. That growth is predicted to be 9.1% between 2024 and 2028. In 2028 the Australian loyalty market is predicted to be worth US$ 5.72 billion (Au$ 8 billion).
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Australia's Loyalty Market Predicted to Reach US$5.72
October 18, 2024
Australia's Cash Transactions Halve from 2019 to 2022
October 24, 2023
Australia's use of cash for in-person transactions had fallen from 32% in 2019 to 16% in 2022.
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Australia's Card Payments Surge 17% in 2023 to AUD$ 936 Billion
October 29, 2023
Card payments in Australia are up 17% from 2022 to AUD$ 936 bn / USD$ 593 bn. There was growth in both debit (volume up 14%, value up 16%) and credit (volume up 13%, value up 18%). Mobile wallets were used for 2.4 billion transactions worth $ 93 billion. Data from Australian Payments Network (AusPayNet) and Reserve Bank of Australia stats.
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Australia's Big Banks Embrace RTIM; Commonwealth Leads Market
June 20, 2024
Most of Australia's Big 4 banks are using Real-Time Interaction Management (RTIM), which drives several results, including higher NPS and greater loyalty. Pegasystems and SAS dominate. Westpac is the only Big 4 bank not to run Pega and wrote off $70m attempting to build an in-house sollution called In the Moment and now uses Adobe Journey Optimizer. Commonwealth Bank is the market leader for real-time interaction management (RTIM). It has 10 years of experience using Pegasystems and it's customer engagement engine makes 53 million calls a day. The bank runs thousands of experiments simultaneously. -
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Asia Pacific's First Visa Prepaid Card Web-to-Wallet Launch
July 30, 2024
iGoDirect Group has launched Asia Pacific's first capability to add a Visa prepaid card from a website to Apple and Google wallets (without needing an app). Loyalty Managers can deliver digital Visa prepaid and gift cards as rewards in their loyalty programs direct to Apple or Google wallets.
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Australia to Update Privacy Laws; New Legislation Debuts in September
August 29, 2024
Legislation to address Australia's outdated customer privacy laws (expected to be introduced to parliament in the current sitting) will now be introduced the week of 9 September. Not all of the 106 recommendations from the Privacy Act Review agreed or agreed in principle by the government are expected to make their way into the final bill.
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Australia Probes Loyalty Programs' Customer Data Practices
October 10, 2024
Australia's Privacy Commissioner will further probe loyalty program's use of customer data under the current privacy legislation. New legislation went to parliament last month which is expected to be far more rigorous than today's. Firms are already failing under the current Privacy Act and the regulator is focusing on tracking pixels and companies using data beyond what it was collected for and potentially passing it to third parties.
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Audi Prioritizes Loyalty in Australia with Unique Drive Experience
November 24, 2023
Because Australians have more car brands to choose from than other markets, AUDI AG Australia believes customer loyalty is more important than sales. They have 40,000 opted-in and engaged members of the Audi Drive Experience program which only runs in Australia. Customers can sign up for food and beverage experiences and track days with the latter open to to non-owners on an invitation basis.
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Athena Home Loans Focuses on Loyalty Amidst Market Challenges
November 6, 2023
Athena Home Loans aims to reward customer loyalty and take market share from the big banks (though it's not currently winning the battle with it's loan book shrinking 7%). New customers don't get better rates than existing customers and existing customers can also reduce their rate as they pay down their loan. Athena has cut marketing, sales, professional services and staff to reduce losses from AU$47 million to AU$29 million.
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Assembly Label Sale: KPMG Seeks New Owner for 19-Store Brand
June 5, 2024
KPMG is running a sales process for 19-store Australian fashion brand Assembly Label. It has revenues of Au$47 million. KPMG's proposing a new owner could develop a loyalty program to grow the business. -
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Asia Pacific Loyalty Market to Hit $52.05B in 2024, Grows 11% Annually
February 25, 2024
New research shows the Asia Pacific loyalty market grew at a CAGR of 12.6% between 2019 and 2023. The region is expected to grow by 11.0% on an annual basis to reach US$52.05 billion in 2024.
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Asia Pacific Loyalty Awards: Entry Deadlines in November 2023
August 12, 2024
Entries for the Asia Pacific Loyalty Awards, run by the Australian Loyalty Association, are now open. Early bird entries close on 17th November with Standard entries closing 24th November
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Asia Pacific Loyalty Awards: Enter by Nov 17 for Early Bird Rates
August 12, 2024
Entries for the Asia Pacific Loyalty Awards, run by the Australian Loyalty Association, are now open. Early bird entries close on 17th November with Standard entries closing 24th November.
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Asia Pacific Loyalty Awards Announce Judges for Inaugural Event
October 24, 2023
The Asia Pacific Loyalty Awards have announced 36 judges across 11 countries for their inaugural awards. There are 16 categories with entries closing on 15 November. The winners will be announced at a gala dinner on the 14 March next year in Melbourne.
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Antavo Loyalty Cloud Expects 30% Revenue Growth by
October 18, 2024
Ascenda Expands in Australia, Partners with Major Global Banks
April 29, 2024
Financial Services loyalty leader Ascenda powers loyalty at ANZ, HSBC, Virgin Money Australia, St.George Bank and American Express. Globally they count Robinhood, Brex, Capital One and Standard Chartered as clients. Contact Jackie Nissen in Australia. Ascenda is a new addition to our Australian Loyalty Solutions Market Map and is one of 36 important loyalty providers (there are 170 in total) we profile : https://lnkd.in/gAf2qpE5
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Apple Enables Direct Bank Payments on iPhones Without Apple Pay
August 18, 2024
Apple will allow banks to offer payments directly from their customers’ iPhones without the use of its Apple Pay platform. Apple cited other use cases now possible including access to loyalty and rewards cards.
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Antler Backs Deputy Wallet: Blockchain Payment Growth in Australia
March 1, 2024
Start-up accelerator Antler in Australia is backing Deputy Wallet, a customer-owned digital wallet for merchant engagement, offers and discounts on blockchain technology in the payment process. Launched in April last year, Deputy Network now has 10,000 users, growing at 12% weekly with 20,000 transactions completed.
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Applejack Hospitality App Update: Redeem Points by March 1
January 18, 2024
Applejack Hospitality have a new app for their 3 year old loyalty program running across their 11 Sydney venues. Their 18,000 app users are being encouraged to redeem their points before a scheduled points clean and reset on Friday 1 March.
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Antavo Loyalty Cloud Projects 30% Revenue Growth in 2024
October 10, 2024
Loyalty platform Antavo Loyalty Cloud is forecasting a 30% increase in revenue in 2024. 60% of revenues were invested in product launches and updates. It's preparing for a Series B funding round in 2025.
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Antavo Joins Braze's Alloys for Enhanced Data Synchronization
June 20, 2024
Loyalty platform Antavo Loyalty Cloud has joined customer engagement platform Braze's Alloys program. Antavo now supports customer and event data synchronisation between the two platforms in a one-way data synchronisation from Antavo to Braze. The Alloys program launched in 2018 now has more than 200+ technology partners. _______
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Air Vanuatu Grounds Flights Amid Board Dissolution and Administration
May 9, 2024
Air Vanuatu has grounded and cancelled flights last minute. Vanuatu’s Daily Post confirmed the airline’s board of directors has been dissolved and the airline has begun the process of voluntary administration. https://lnkd.in/etHuKTwK
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Air New Zealand's Loyalty Sweepstakes: Match Flybuys to Airpoints
September 17, 2024
Air New Zealand Airpoints is running a Loyalty NZ Flybuys matching sweepstakes campaign for new members to Airpoints. Winners will have their Flybuys balance matched at a rate of 1 Airpoint Dollar for every 5 Flybuys. Winners will receive between 50 and 200 Airpoints Dollars with a maximum of 50,000 Airpoints Dollars available.
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Annex Cloud: SAP Endorsed App Now Available on SAP Store
May 27, 2024
Annex Cloud is now a SAP endorsed app available for online purchase on the SAP Store. SAP Endorsed Apps are premium certified by SAP with added security, in-depth testing and measurements against benchmarks results.
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Annex Cloud and OneView Commerce Partner for Enhanced POS Loyalty
November 26, 2024
American Express Unveils Business Gold Card with Boosted Rewards
October 2, 2024
American Express has launched a business gold card that has accelerated Membership Rewards earning with Xero, Google Ads, Meta, Amazon Web Services (AWS) and Dell Technologies. It also includes accelerated earning with Amex AccessLine through which Card Members can pay suppliers that don't accept Amex.
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Amperity Launches Lakehouse CDP for Seamless Data Integration
May 27, 2024
Amperity has introduced its Lakehouse CDP. Brands can share live data sets between a CDP (Customer data PLatform) and a lakehouse without the need for maintaining ETLs or copying data to save time and lowering costs. It addresses data quality and governance and allows brands to plug into a data lakehouse and utilise any combination of its offerings to optimise customer data operations.
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Andrew Glance Named Qantas Loyalty Head Amid Record Earnings
January 18, 2024
Qantas have appointed the head of the Qantas Business Rewards program, Andrew Glance, to succeed Olivia Wirth and lead Qantas Loyalty. He's a 22 year veteran of the airline. Qantas Business Rewards has 450,000 business rewards program members (1 in 5 Australian SMEs). The Loyalty division delivered record earnings of Au $457 million last year (and $1 billion in free cash flow).
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American Express Shop Small: Earn Cash Back October-November
October 2, 2024
American Express's Shop Small cash back campaign, now in it's 5th year, starts in October and runs through November. American Express Card Members who shop at participating Shop Small businesses and spend $10 or more, will get $5 back, up to five times.
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Amanda Bardwell Named Woolworths CEO, Focus on Data-Driven Growth
February 25, 2024
Woolworths Group's head of loyalty and e-commerce, Amanda Bardwell, will become its CEO in September. Woolworths together with Coles Group control 65% of Australia's $133 billion grocery market. WaveStone Capital said her appointment showed Woolworths was focused on becoming a data-driven company.
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American Express Expands Network with Fiserv & Tyro Partnership
December 19, 2023
American Express will partner with Fiserv and Tyro Payments to bring thousands of small businesses onto its network through its OptBlue program. Merchants will be able to accept American Express at a cost competitive with Visa and Mastercard with a single statement and one settlement process.
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Alliance Group Urges Farmer Investment, Boosts 2024 Loyalty Payments
May 3, 2024
Alliance Group Limited's board has proposed that farmer-shareholders increase their investments if the company is to remain a 100% Aotearoa New Zealand farmer-owned co-operative. Offsetting this increase by boosting loyalty payments for the 2024/25 season. Loyalty payment for qualifying lambs would increase to $0.20cpk. Cattle and deer would be at $0.10cpk. https://lnkd.in/gSSaj_Tj
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Akahu Joins Mastercard's Start Path; Boosts Open Banking Growth
January 24, 2024
New Zealand's leading Open Banking fintech Akahu has joined Mastercard's Start Path global accelerator program. Open Banking infrastructure has been foundational to loyalty advances in both the UK and Australia. Westpac New Zealand's venture capital arm Red Bird Ventures invested $900,000 in Akahu last October and $2m in 2020. Westpac is the only major New Zealand bank issuing MasterCard payment cards (ANZ, ASB Bank, Bank of New Zealand and Kiwibank all issue Visa).
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Air New Zealand Updates Airpoints Program & Digital Experience
June 6, 2024
Air New Zealand is making changes to the Airpoints loyalty program. It's launching an improved Airpoints digital experience and the rollout will be accompanied by some downtime. Annual tier reviews will also change with tier review date and membership year dates (currently separate) combining. - 🔹Loyalty Central is a unit of Ellipsis & Company : the loyalty experts.
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Air New Zealand Targets Flybuys Members for Airpoints Sign-Up
September 17, 2024
Air New Zealand Airpoints is targeting the small sector of New Zealanders who are Flybuys members and are yet to sign up to Airpoints (there's 4.6 million Airpoints members globally and 5 million New Zealanders). Flybuys members who are new to Airpoints and share their Flybuys balances with Airpoints go in the draw to potentially win a starting Airpoints balance.
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Air New Zealand's Airpoints Loyalty Strategy: Key Metrics and Growth
November 26, 2024
Air New Zealand's Airpoints Earns NZ$ 390M in Annual Revenue
October 16, 2023
Air New Zealand's loyalty program Airpoints earned NZ $ 390 million last year or NZ$ 52 per Airpoints member.
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Air New Zealand Partners with Lightforce Solar for Airpoints
April 23, 2024
Air New Zealand Airpoints has added Lightforce Solar as both an earning and redemption partner starting 22nd April. One Airpoint Dollar is earned for each $75 spent. There is a 3,000 Airpoints Dollars limit for redemptions with Lightforce Solar.
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Air New Zealand Partners with NexDo for Home Services Rewards
January 24, 2024
Home services marketplace platform NexDo is Air New Zealand Airpoints latest partner launched yesterday (24th January 2024). NexDo provides cleaning, lawn mowing and mobile car wash services.
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Air New Zealand Introduces Elite Plus Tier for Airpoints Loyalty
November 26, 2024
Air New Zealand Enhances Loyalty Program with iFly Integration
August 30, 2024
Air New Zealand launched the Airpoints loyalty program in the iFly loyalty platform (from IBS Software) a few weeks ago. iFly improves the member experience as well as streamlines the process of onboarding new partners. More developments will be announced.
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Air New Zealand Expands Airpoints Sharing & Updates Process
August 13, 2024
Included in the changes Air New Zealand made to Airpoints last week with the new platform launch, is an increase in the number of people a member can share their points with from 4 people at the same address to 10 anywhere in New Zealand. The Kiwibank Airpoints card has previously provided a top-up facility. The online functionality for this is temporarily removed and replaced with a call centre process.
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Air New Zealand Expands Airpoints Rewards & Membership Benefits
August 12, 2024
Air New Zealand Airpoints is planning to add more partners, more rewards and a new tier. They will also offer new benefits for Silver, Gold and Elite members and provide a better recognition upgrade process. These will be announced next year.
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Air New Zealand Ends Covid Status Boosts for Loyalty Members
January 24, 2024
The status boosts and support Air New Zealand Airpoints provided to Silver, Gold and Elite members during Covid comes to an end on 1 February. They'd received either status points top-ups or bonuses.
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Air New Zealand Airpoints Upgrade: Enhanced Member Rewards
August 11, 2024
Air New Zealand Airpoints Frequent Flyer program delivered a platform upgrade last week with changes including it's 4.6 million members being able to access more of their Airpoints activity. Its aiming to provide better rewards for its high-value members through "small, important” changes.
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Air New Zealand Airpoints Surpasses 4.6M Members, Adds Partners
August 29, 2024
Air New Zealand Airpoints now has over 4.6 million members worldwide, up 14% YOY. They added 4 retail partners and Airpoints issued grew by 3%. Airpoints prepared for the launch of the iFly platform from IBS Software.
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Air New Zealand Airpoints Aligns Value for Australian Members
June 6, 2024
Air New Zealand's frequent flyer program Airpoints has to date pegged 1 Airpoint Dollar to 1 Australian dollar for Australian members. In it's home market of New Zealand 1 Airpoint Dollar is worth 1 New Zealand Dollar. Air New Zealand's making a change and 1 Airpoint Dollar for Australian members will now be worth 1 New Zealand dollar. -
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Air New Zealand Airpoints Reach 4.4M Members, Service Focus Continues
February 25, 2024
Air New Zealand Airpoints added 400,000 new members in the past year pushing membership up 4.4 million (New Zealand's population is 5.3 million). Despite a profit dip Air New Zealand will continue to focus on improvements in it's services and loyalty program.
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Air New Zealand Adds New Airpoints Partners: Baby On The Move & Fable
November 16, 2023
Air New Zealand Airpoints have added Baby On The Move (14 stores) and Fable Hotels and Resorts as Aipoints earn partners.
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Adore Beauty's Subscription Boosts Loyalty and Order Frequency
October 30, 2023
Adore Beauty Group's subscription program is designed "to support loyalty and retention and improve average order frequency.”
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Accor and Woolworths Partner for Points Transfer Program
May 20, 2024
Accor and Woolworths Group today announced a new partnership, enabling members of Accor’s lifestyle loyalty programme, ALL - Accor Live Limitless, to transfer their points to the Everyday Rewards program. https://lnkd.in/gA7YxAtF
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Accor Launches HERA: New Loyalty Program for Travel Advisors
May 9, 2024
Accor introduces HERA – a new loyalty program for travel advisors. The program replaces the Group’s former Famous Agents program, with all previous travel advisor data, history, and Reward Points seamlessly migrated to the new platform. https://lnkd.in/gXdyUM_d
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Accenture Song Acquires The Lumery to Boost CRM & Loyalty Skills
March 5, 2024
Accenture Song has acquired Melbourne-based martech consultancy The Lumery. The acquisition strengthens Accenture's personalisation, CRM and loyalty capabilities.
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Accent Group Selects Amperity CDP and Joins Qantas Loyalty Program
December 12, 2023
Accent Group Limited (brands include Athletes Foot, Platypus, Hype DC, Skechers, Hoka & Dr Martens) have selected Amperity as their CDP. They've also just joined Qantas Loyalty.
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Accent Group Joins Qantas Frequent Flyer Program with 670 Stores
November 30, 2023
Footwear and apparel retailer Accent Group Limited has added 670 of it's stores to the Qantas Frequent Flyer program across The Athlete's Foot, Platypus Shoes, Skechers, Stylerunner and HYPE DC Pty Limited as points-earning partners. Points will be able to be redeemed in-store and online by the middle of 2024. Accent will expand the brands participating in the Qantas Frequent Flyer program (their other brands include UGG, Dr. Martens Australia / New Zealand, Subtype Store, Vans, a VF Company, Caterpillar Inc. , The Trybe, Timberland, a VF Company, Merrell, HOKA and Saucony).
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AUR Partners with Lobyco for 5-Year Loyalty Program Deal
August 20, 2024
Australian United Retailers Ltd. has signed a 5 year deal with grocery loyalty platform Lobyco. AUR includes 550 outlets including Foodworks Supermarkets, Farmer Jack's, and LiquorWorks outlets.
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Accent Group Chooses Amperity for Customer Data Platform Solutions
February 18, 2024
Accent Group Limited has selected Amperity as its Customer Data Platform. The group's brands include The Athletes Foot, Platypus Shoes, Hype DC, Skechers, Hoka and Dr Martens. Accent recently joined the Qantas Frequent Flyer program offering both earning and burning of Qantas points.
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ASX's TASK Acquired by PAR Technology for AU$ 288M
March 12, 2024
ASX listed restaurant loyalty provider TASK (Starbucks and McDonald's are clients) has agreed to be acquired by US-based PAR Technology for Au$ 288 million. Par is also buying Stuzo for US$ 190 million. Task acquired NZ founded loyalty provider Plexure in 2021.
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ASX's Gratifii Achieves ISO 27001 Certification for Security
November 24, 2023
ASX listed loyalty platform Gratifii Limited has received ISO 27001 certification (the international standard for information security). https://lnkd.in/grpeiRYZ
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ANZ Circle: Exclusive Perks for ANZ Cardholders
September 4, 2024
ANZ has launched ANZ Circle for ANZ Plus Visa Debit and ANZ Visa Credit or Debit cardholders. ANZ Circle includes pre-sale access for events, discounted movies at HOYTS Group and VIP experiences at venues including The Fortitude Music Hall, Palais Theatre and The Triffid.
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ASB Bank Promotes AIA Life Insurance & Vitality Apple Watch Offer
April 1, 2024
ASB Bank offers life insurance from AIA and is now promoting the Vitality wellness program and it's proven Apple Watch offer.
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ASIC sues QBE for misleading customers on discounts
November 1, 2024
ANZ Plus Integrates Cashrewards Add-On for Cashback Benefits
October 10, 2024
Cashrewards (owned by ANZ) is now available in ANZ's new digital bank; ANZ Plus through a Cashrewards Add-On within the ANZ Plus app. Cashrewards, open to all Australians, has 2 million members has processed Au$ 4 billion of sales and delivered Au$ 200 million of cashback since it launched in 2014. ANZ's segment of customers have earned Au$ 50 million in cashback "to date". It's not clear if "to date" refers to ANZ's first investment in Cashrewards at it's IPO in 2021 or when ANZ bought it outright in 2022.
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ALH Hotels Unveils pub+ Loyalty Program Across 350 Australian Pubs
May 28, 2024
Endeavour Group owned ALH Hotels has launched the pub+ loyalty program through endeavourX. Available in 350 ALH pubs around Australia, members receive deals, benefits and rewards around the pub. Starting in New South Wales it will eventually be integrated with digital touchpoints around the pub to create a seamless experience for engagement and payments.
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AIA NZ Vitality Hits 60K Members, $7.3M Rewards Redeemed
April 13, 2024
Insurer AIA NZ's Vitality loyalty program now has 60,000 members. Collectively, they've recorded 79 billion steps, 17,404 health checks, and it's distributed $3.9 million in weekly active benefit rewards. An additional additional $3.4 million rewards have been redeemed as Air New Zealand Airpoints and Woolworths Supermarkets vouchers.
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AIA NZ Unveils New Vitality App with Updated Discounts
April 8, 2024
AIA NZ released a new Vitality app today. There are several changes to the program, including Event Cinemas discounted ticket prices increasing to $14 and the New Balance discount dropping from 30% to 25%. They've also recently established onshore servicing, added ‘speed’ as a new way to earn physical activity points and shifted some data storage to cloud-based providers in Hong Kong and Singapore. https://lnkd.in/ghKx5jvu
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AIA NZ Ends Airpoints on Insurance Premiums Starting October 31
September 25, 2024
After a 5 year partnership, AIA NZ will stop issuing Air New Zealand Airpoints on insurance premium payments from 31 October (which used to be at the rate of 1 Airpoint Dollar per $100 of premium payments). Members of the Vitality loyalty program will continue to earn Airpoints.
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ACCC Launches Inquiry into Supermarket Competition & Pricing
January 26, 2024
The ACCC will conduct a 12-month inquiry into the supermarket industry to include how loyalty programs and technology changes are impacting competition. It will also set up a FuelWatch-like website to compare the prices of thousands of supermarket items.
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ACCC Reviews Supermarket Loyalty Programs and Market Impact
September 29, 2024
As part of it's review of the supermarket sector the ACCC's (Australian Competition and Consumer Commission) research found 81% of shoppers were members of a supermarket loyalty program with 51% of shoppers members of at least two programs. The survey also found that the programs don’t influence where people buy groceries for about half of consumers. Despite this, the ACCC is also reviewing the power of loyalty programs and "are considering whether these programs confer competitive advantages on supermarkets with established loyalty programs, or may act as a barrier to entry or expansion by rival supermarkets.”
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AI-Powered Facebook Fashion Resale App Launches Loyalty Program
January 9, 2024
Facebook luxury fashion resale marketplace HIGH END is transitioning to an AI driven app. It will launch a loyalty program for its 100,000 customers.
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AI-Powered Loyalty Tech Secures Third USA Patent for Custom Offers
May 27, 2024
Loyalty Juggernaut has been awarded a third USA patent for an AI technology that enables brands to deliver individualized offers to loyalty program members at scale.
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AIA Australia's Vitality Members Achieve Major Health Milestones
February 25, 2024
In the last 10 years, AIA Australia's Vitality Group Inc. rewards program members have taken 420 billion steps, completed 100,000 health checks and visited partner gyms 3.9 million times.
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ACCC Inquiry: Loyalty Data Optimizes Supermarket Discounts
March 10, 2024
The head of ACCC inquiry into the $133 billion supermarket sector believes promotions and discounts run by supermarkets are optimised through loyalty data and "Businesses that are able to collect and utilise the greatest amount of data about each of us and our purchasing patterns have competitive advantage.”
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ACCC Inquiry May Target Supermarket Loyalty Pricing Restrictions
May 27, 2024
Macquarie Group analysts think restrictions on loyalty program member pricing may be part of the ACCC's year-long inquiry into the supermarket sector.
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ACCC Examines Impact of Loyalty Programs on Australian Shoppers
March 3, 2024
Australia's competition watchdog has said shoppers are increasingly reluctant to buy groceries from rival stores because of customer loyalty programs. Thursday's ACCC discussion paper said it would consider the extent to which supermarkets relied on data analytics to make strategic decisions about price and product range.
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ACCC Calls for Stronger Protections Against Data Sales Practices
May 27, 2024
The ACCC wants strengthened protections against data firms selling customer information to businesses. Third-party data firms in the ACCC’s scope include CoreLogic Australia, Experian, Equifax, illion and Woolworths Group's Quantium (which has a joint venture with Commonwealth Bank for a de-identified banking transactions).
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ACCC Accuses Woolworths and Coles of Misleading Price Claims
September 29, 2024
The ACCC (Australian Competition and Consumer Commission) has accused both Woolworths Supermarkets and Coles Group of misleading customers by claiming they were dropping prices when they were increasing them. The supermarkets loyalty programs can be used to provide benefits for shoppers to help restore confidence and as a show of good faith according to Acumen Advisory.
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AA Smartfuel Loyalty Program Ends January; New Rewards Begin
January 19, 2024
AA Smartfuel has confirmed the loyalty program will close at the end of January. The final date to earn and redeem AA Smartfuel discounts is 31 January. Anchor partners Countdown Supermarkets (which is rebranding as Woolworths) is launching the Everyday Rewards loyalty program (powered by Eagle Eye) on 1 February and will be joined by fellow AA Smartfuel anchor bp. https://lnkd.in/gZ_RBcMu
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AA Seeks Head of Loyalty to Enhance Member Engagement Strategy
March 21, 2024
The AA is recruiting a Head Of Loyalty to "transform loyalty, relevancy and engagement" with their 1. million members. It's a strategic shift towards a member-centric approach.
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7-Eleven Australia: Expanding Network & Boosting Customer Loyalty
December 14, 2023
Fuel is important to 7-Eleven Australia business (a Velocity Frequent Flyer partner) as it's an opportunity to access more customers and drive loyalty across all categories. It's new owners expect to expand the Australian store network faster than in other countries where it operates.
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"Rapid Growth of Customer Data Platforms in Asia Pacific Region"
February 18, 2024
Forrester's research on Customer Data Platforms (CDPs) in Asia Pacific shows rapid growth off a low base with average revenue for CDPs doubling in the last two years. Regional vendors are adding CDPs including Australia-based Lexer (a pivot from social media monitoring) and Singapore-based Capillary Technologies adding a CDP to its loyalty offering. Global vendors increasing their presence in APAC. Global and established CDP vendors such as SAS, Treasure Data and Twilio are growing while CDP-newcomers Adobe and Salesforce are growing through cross-selling.
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"Woolworths Suspends Rewards After Friends Exploit System for Vouchers"
February 11, 2024
A group of 50 friends created multiple Woolworths Supermarkets Everyday Rewards burner accounts and between them racked up $375 in vouchers to buy alcohol for a party. Woolworths has closed the capability temporarily.
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"POLITIX Menswear Adopts Antavo Loyalty Cloud for Enhanced CRM"
July 1, 2024
Country Road Group company POLITIX Menswear has launched Antavo Loyalty Cloud to replace its prior platform launched in 2023. The four-tier program was re-platformed in 4 months and is integrated to Salesforce and Braze.
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"Otto Rewards: Earn Tokens for Personal Finance Goals in 2023"
January 17, 2024
Start up Otto will use Akahu Open Banking capabilities and provide a rewards program for personal money management. Customers can earn Otto tokens for linking accounts and progressing towards goals. Tokens can be used to play games for cash and other prizes. Launching early this year.
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"Comprehensive Guide to Australian Customer Loyalty Solutions"
November 3, 2023
We’re compiling the definitive reference and market map for all customer loyalty solutions available to Australian Loyalty Managers. If you're a loyalty solution targetting Australia, make sure we know about and include you. There's already 165 different vendors across 33 categories and growing. The Australian loyalty market is worth US$4bn and growing at 13% annually. Email simon.rowles@ellipsisandco.com
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"Baby Bunting Boosts Margins, Plans Retail Media with Loyalty Data"
July 1, 2024
Baby Bunting's loyalty program's 800,000 active members produced more than 90% of its sales and bought 9 million items. It eliminated the spend and earn feature of the loyalty program in the fourth quarter to deliver 150 bps margin improvement. It's planning a Retail Media business based on its loyalty data. -
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"Monique Forbes on Air New Zealand's 2018 Loyalty Revamp"
March 1, 2024
Monique Forbes discusses the strategies (including AI) her team used at Air New Zealand Airpoints to reshape New Zealand loyalty market in 2018. Interviewed by Carly Neubauer on Let's Talk Loyalty, Monique led the new Airpoints for Schools and Airpoints for Business programs, re-platformed the rewards store and introduced a new online store with Airpoints winning the Loyalty Program Of The Year that year. Monique also led the exit of Mercury NZ from Airpoints and the design of its recently launched rewards program (with Ellipsis & Company) and its launch (using Antavo Loyalty Cloud).
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"Citro Launches Cashback Rewards for Retirees in Australia 2023"
March 20, 2024
AMP backed fintech Citro has launched a rewards program for retirement age Australians. Launched in 2023, Citro has 75,000 members. Rewards program members receive a physical and digital payment card, which links to a member's PayTo-enabled bank account. When used at participating retailers, members receive cashback. - https://lnkd.in/g4wCkb5v
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