We Make Selecting a Loyalty Platform Simple

We constantly add new loyalty vendors to our index.

We continuously find, vet, and assess new platforms to ensure brands have access to the full market.

We verify vendor data.

We go beyond public marketing materials, obtaining real insights into platform capabilities and integrations.

We categorise vendors based on real-world use cases.

We organise platforms by industry, features, integrations, and best-fit business types, so brands can easily find the right match.

We cut through marketing & sales noise.

We boil down vendor claims into objective, fact-based insights, so brands make informed decisions without sales pressure.

We stay ahead of the market

We monitor industry trends, platform updates, mergers, and acquisitions, ensuring brands choose a platform that’s built for the future.

We are the most comprehensive resource for loyalty professionals looking to navigate the loyalty platform landscape. We track every loyalty vendor, analyse their capabilities and provide structured insights to help professionals make informed decisions.

We are powered by Ellipsis & Co, the leading loyalty consultancy in Australia, bringing real-world strategy expertise to everything we do.

We simplify vendor selection, deliver unbiased market updates and ensure loyalty professionals have the clarity and confidence to choose the right solutions.

Trusted by Leading  Brands

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Our approach

Our approach is structured, strategic and built on experience

Here’s how we guide brands to the right platform.

01

Tell Us
the Basics
02

We'll Give You a Focused Shortlist
03

Join us
For Speed Dating

We start by understanding the essentials – your industry, country and loyalty program. This high-level information helps us quickly filter the market and identify vendors that are the best match. Instead of sorting through hundreds of options we take the smartest shortcut to a relevant, tailored shortlist.

We provide options. We review vendors based on the loyalty programs and industries that they are currently serving in the real-world. Your search starts with proven platforms that align with your needs.

When you're ready to move forward we’ll introduce you to your shortlisted vendors in a speed dating format - efficient, structured and no time wasted. We help you compare the platforms and the teams you would be working with side-by-side, saving you time, risk and money.

We're powered by Ellipsis & Co
- The Loyalty Experts TM

Ellipsis & Co are the largest and most experienced loyalty consultancy in Australia, with 10 years of expertise helping brands design, refine and scale loyalty programs. Ellipsis work with clients and Loyalty Vendors worldwide. This experience powers Loyalty Central, ensuring our insights go beyond vendor listings. We understand what makes loyalty work and which platforms deliver, helping professionals connect with the right technology for their needs.

01
Bridging Strategy and Technology
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Decades of Loyalty Strategy Experience
03
An Unbiased, Expert-Led Result
Ellipsis & Co

Ellipsis are the experts in Customer Loyalty. We help businesses thrive through solving complex customer problems. We use our proprietary methods and data-driven insights to deliver state of the art services that grow customer value and optimise performance.

The Team

Real People, Real Expertise

Loyalty Central is powered by the team at Ellipsis & Co—loyalty strategy experts with decades of experience helping brands build and optimize customer loyalty programs.

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Simon Rowles

New Zealand, Australia

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David Parsons

Australia

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Iain Pringle

United Kingdom

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Tim Tyler

Australia

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Alex Lehwaldt

Australia

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Lucy Wilkinson

Australia

Stay Informed with Our Monthly Market Update

Get a monthly breakdown of key loyalty industry updates, including launches, facts and metrics and market shifts.

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We make the complex loyalty landscape simple for loyalty professionals. We are the only comprehensive and categorised reference of all loyalty vendors.

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