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Australian founded OneTap Group (which makes any payment card a loyalty card) has partnered with UAE based Loyyal (blockchain based partner loyalty management). The partnership will streamline merchant on-boarding processes starting in the Middle East and Africa and expanding to APAC. https://loyyal.com/press/loyyal-and-onetap/
Bupa's Life Rewards program is 2 years old. Members have redeemed $100 million through the program and saved $6 million. $1 million of these savings are from shopping through the Woolworths discounted e-gift card as well as JB Hi-Fi. The program has 5 years tiers based on tenure.
Source: https://letstalkloyalty.com/bupa-globals-life-rewards-with-rob-harker
Coles 360 Replaces Unpacked By Flybuys with Coles 360 Empower
Coles 360 has recently announced the replacement of its Unpacked By Flybuys offering with Coles 360 Empower. This new offering is targeted towards specific audiences, utilizing insights from 9 million active Flybuys shoppers at Coles Group, Liquorland, and First Choice Liquor.
The media unit responsible for Coles 360 Empower will be transitioning to the agency sector next year. This team, consisting of 20 members, will be pulled out of the loyalty program Flybuys and will operate under a "lift and shift" model.
Source: https://www.mi-3.com.au/index.php/07-11-2024/coles-360-rebadges-unpacked-flybuys-debuts-insight-driven-media-buying-tool
The NRMA loyalty program, My NRMA Rewards, now has 3.2 million members who benefit from rewards on the road and when they travel. Learn more about NRMA's evolution after 104 years with new campaigns and updated brand strategy.
There's been a 30% increase in Flybuys points redeemed by members and a 150% spike in the people redeeming points for the first time. Flybuys is also picking up new members (Coles Group reported a 5.3% increase in active members in the 2024 financial year) and is seeing them redeem points for the first time. Read the full article here.
Tyro Payments (which powers 71,000 Australian merchants) partnered with cash back provider Hello Clever to reward customers with cash back in seconds (rather than days later). Read more here.
Pocket money app Spriggy launches Spriggy Mobile with Fastter
Spriggy, a popular pocket money app, has recently launched Spriggy Mobile in partnership with Fastter. This new service aims to provide a safer way for children to connect to the internet, with 5G plans that include integrated safety features and parental controls within the Spriggy app.
The Spriggy app, which is used by 1.2 million parents and children across Australia, has integrated Fastter's services using proprietary technology and the Optus 5G network.
With the increasing use of technology and the internet by children, it is important for parents to have control and ensure their child's safety online. The collaboration between Spriggy and Fastter aims to address this concern and provide a secure and child-friendly 5G mobile service.
Annex Cloud has launched an integration to composable, cloud native, point of sale and omnichannel store fulfillment solution OneView Commerce.
Woolworths Supermarkets Everyday Rewards loyalty program members can redeem their points through Everyday Rewards Shop (in the Everyday Rewards app) to shop third party marketplace products using Rewards Dollars. They can also collect up to double points and free shipping and returns. Click here to learn more.
DataCo Labs is the first commercialised business to launch from ANZ's venture arm 1835i. DataCo’s technology, built in collaboration with ANZ and 1835i, combines data from multiple sources into a safeguarded and de-identified dataset on DataCo’s platform. DataCo's partnership with ANZ allows de-identified ANZ customer and transactional data to be aggregated to produce insights for businesses.
Woolworths Supermarkets Everyday Rewards loyalty program has added Gas's network of 120 stations to the program as of today. BP is already an Everyday Rewards partner.
For more information, please visit: https://www.woolworths.co.nz/info/news-and-media-releases/2024/everyday-rewards-welcomes-gas-as-second-fuel-partner-for-growing-loyalty-programme
Air New Zealand reported key metrics on its Airpoints loyalty strategy at this week's investor day. Members pay a premium for fares compared to non-members with base members at 1.1 X multiple, Silver at 1.2 X, Gold at 1.3 X and Elite members at a 1.6 X multiple. Loyalty cash flow is $215 million now (double 2014's $100 million). 70% of that cash flow is from bank credit cards with members spending the equivalent of 3% of NZ's GDP on them. The Airpoints redemption store processes $50m of sales annually. 80% of redemptions are on Air New Zealand flights with a CAGR of 7% for the last 10 years. Airpoints goal is to deliver an incremental $40m to $60m Ebitda by 2028. Membership has grown at a Compound Annual Growth Rate (CAGR) of 14% over the last 10 years from 1.6 million members in 2014 to 4.6 million members today. Click here to view the investor presentation and learn more about Air New Zealand's Airpoints loyalty program.
Air New Zealand will launch a new top tier in its Airpoints loyalty program next year. Read more here.
Australian start-up DataCo Labs acts as an intermediary between companies and allows them to share data without compromising their customers, and has recently raised $6 million. DataCo has also joined ANZ's venture studio 1835i.
Source: The Australian
Health insurer nib has launched nib Rewards. Customers with nib health cover or a GreenPass membership can access offers and discounts at a variety of merchants. The program is delivered by EonX.
Visit https://www.nib.com.au/member-benefits/rewards to learn more about nib Rewards.
Etihad has ended its partnership with Virgin Australia's Velocity Frequent Flyer program. Velocity members had been able to earn and use their points on Etihad flights. Bain Capital has agreed to sell a 25% stake in Virgin to Qatar Airways, pending approval from the ACCC and opposition from Qantas.
Source: Australian Financial Review
Qantas Loyalty is targeting Air New Zealand’s local Gold and Gold Elite Airpoints members with a fast track status match campaign. According to the NZ Herald, there are currently 1 million Qantas members in New Zealand, with membership growing by 100,000 over the last year. New Zealand is the second largest market for Qantas Frequent Flyers, after its home market of Australia. This makes New Zealand an important market for Qantas, which is looking to expand its operations in the country.
Air New Zealand currently has about 4.6 million Airpoints members in New Zealand, making it a major player in the loyalty market. However, with Qantas' new campaign, it seems that the competition between the two airlines is heating up.
Source: NZ Herald
Lobyco is delivering New World's upgraded loyalty program across all New World stores. It's a 5 year deal integrating the loyalty program with New World’s point of sale, e-commerce platforms, and existing app. Read more here.
The proposed Virgin Australia-Qatar Airways alliance will threaten the dominance of the Qantas Frequent Flyer program. Qantas Frequent Flyer earned 3.3 times more for each member than Virgin Australia Velocity in the year to June 30. Jarden analysis points to the addition of long-haul services (through Qatar) to Virgin’s limited domestic and short-haul network will improve Virgin's Velocity Frequent Flyer program and close the gap with Qantas. The ACCC is reviewing the Virgin-Qatar tie up with a final decision out in March 2025.
Macquarie Group estimates Woolworths Group Everyday Rewards loyalty program (9.8 million active members) accounts for 60 basis points of Woolworths’ operating margin. At Coles Group, the Flybuys loyalty program delivers 30 basis points of Coles’ operating margin. The earnings of both supermarkets would be hit if the ACCC competition watchdog dismantles their loyalty schemes as part of its investigation into market power. If they were completely unwound (unlikely), Macquarie estimates earnings drops of over the next three years of 18% at Woolworths and 8% at Cole. Aldi and Metcash fronted ACCC hearings this week with Coles and Woolworths up next week with the ACCC findings going to the government in February. Source
From December 2nd - Woolworths Supermarkets Everyday Rewards points can be converted to Air New Zealand Airpoints or Qantas points.
The $15 voucher in Everyday Rewards can be converted to 15 Airpoints dollars or 1,500 Qantas points.
Airpoints has 4.7 million members.
Woolworths Everyday Rewards has 1.8 million active members with a scan rate of 60% on transactions in the fourth quarter of last year.
Source: NZ Herald
The value of redemptions in the Flybuys loyalty program rose 33.8% to Au $559.1 m in the last year. Much of that was due to the 2024 ‘‘$10 off your shop’’ promotion which delivered instant redemption of points for cash off at Coles check-outs. Membership grew 5.3% to 9.5 million, swipe rates grew 2.83% and points issuance was up 8.9%. Flybuys owner Loyalty Pacific lost Au $36.16 m in 2024 (up from $26.85m in 2023).
Source: The Australian
Woolworths Everyday Rewards has launched Everyday Rewards Shop. Members can redeem their points on a wide range of products.
Check it out here: https://www.linkedin.com/posts/markadammansour_im-so-excited-to-announce-the-launch-of-activity-7260552679163101184-oGjc?utm_source=share&utm_medium=member_desktop
Yotpo reinforces its eCommerce target market by publishing a list of eCommerce companies for which it is offering a $1,000 commission in exchange for an introduction. It will pay the commission if the prospect proceeds to a demo.
Members of Bank of New Zealand's BNZ Rewards program can now transfer their points to Singapore Airlines KrisFlyer loyalty program. BNZ is the only New Zealand bank offering direct transfer of reward points to KrisFlyer. Read more here.
Commonwealth Bank this week launched Commbank Connect, an in-house media network to compete in Australia’s $4.3 billion Retail Media Network market. It will sell ads on 2,000 digital screens it will build inside and outside it’s 600 branches across the country, on it's website and in it's app. Woolworths Group, Coles Group and Chemist Warehouse are the Retail Media Network leader in Australia. CBA's already signed Qantas and MYER and will use de-identified payments data from 7 million customers to create targeted advertising segments. Read more on the Australian Financial Review website.
New World have upgraded the Clubcard program with a new currency - New World Dollars. Following the example of Air New Zealand Airpoints and ASB Bank's True Rewards credit card currency - each New World Dollar is equivalent to a New Zealand dollar. Customers earn 0.75% of their spend in the new currency. Members need to input a PIN to activate redemptions in store. Airpoints remains as a currency option at roughly the same earn rate as New World Dollars. Flybuys (which closes in December) is out. The new program runs on the Lobyco loyalty platform. Read more about the upgrade here.
Transurban is expanding its Linkt Rewards program. They are recruiting for and building a new team.
Check out their job posting on LinkedIn:
We are seeking dynamic and passionate team members!Qantas Frequent Flyer Program Expands with 20 Million Rewards Flights
Qantas Frequent Flyer members can now take advantage of 20 million rewards flights by adding domestic flights to the new Classic Plus redemption option. This expansion, which was launched in July, allows members to use the Classic Plus program for both international and domestic flights.
Previously, the Classic Plus program was only available for international flights, but as of December 12, members can now use it for domestic flights as well.
This new development was announced by Qantas and promises to provide more options and flexibility for frequent flyer members. With 20 million rewards flights now available, members can easily redeem their points for flights and enjoy the benefits of the program.
For more information, visit https://www.smh.com.au/traveller/travel-news/qantas-promises-20-million-seats-as-frequent-flyer-program-expands-20241024-p5kl7o.html.
There are 10.6 million members of the MYER One loyalty program and 4.5 million are highly engaged. The scheme will be super-charged by extending it to the five brands Myer is acquiring; Just Jeans, Portmans, Jay Jays, Dotti, and Jacqui E. Myer is building out a Myer One ecosystem.
About 40% of MYER's Myer One loyalty program's 10.5 million members already shop the brands it intends to acquire from Premier Investments in Just Jeans, Jay Jays, Portmans, Dotti, and Jacqui E.
Source: Australian Financial Review
Woolworths Group's Petstock joined their Everyday Rewards program in July as an earn partner. It is now also a redemption partner. Everyday Rewards vouchers can be spent in Petstock stores.
Bank NAB's Goal to Become the Most Customer-Centric Company in Australia and New Zealand
Bank NAB has set a lofty goal for itself - to become the most customer-centric company in not just Australia and New Zealand, but in the entire region. This means going beyond just being the most customer-centric bank, and striving to be the most customer-centric company across all industries.
On the other hand, Commonwealth Bank has its own strategy for success. The bank's profit flywheel is driven by three key factors - dominating the retail banking sector, leveraging its scale to become more efficient, and ultimately improving shareholder returns. This, in turn, leads to a lower cost of capital and a higher share price for the bank.
One of the key drivers of Commonwealth Bank's success is its record net promoter scores and market share. In fact, a staggering 35% of Australians consider CBA as their main financial institution, highlighting the bank's strong presence and popularity in the country.
Smart Loyalty have been delivering Fonterra's Farm Source Rewards program since 2020.
Check out our LinkedIn post about it here: https://www.linkedin.com/posts/smart-loyalty_smartloyalty-farmsourcerewards-b2bloyalty-activity-7254602588745080833-Uqf1?utm_source=share&utm_medium=member_desktop
ASIC last year found that more than 5.6 million QBE Insurance consumers had been overcharged more than $815 million since 2018. ASIC's case alleges QBE customers were promised discounts for their loyalty when renewing their policies which they didn’t receive.
In an Australian first, members of Westpac Altitude Rewards and the rewards programs of Westpac group banks St. George Bank, Bank of Melbourne and Bank SA can now transfer their credit card points into Woolworths Supermarkets Everyday Rewards points. This can be manual or automatic transfers. 3,000 Altitude or Amplify points convert to 2,000 Everyday Rewards points.
Melbourne travel company Luxury Escapes, with 7 million customers globally, will deploy IBS Software's iLoyal loyalty management system for its loyalty program.
Myer will acquire Premier Investments apparel brands business in Australia and New Zealand. Premier is about to launch a loyalty program across its brands Just Jeans, Jay Jays, Portmans, Dotti, and Jacqui E while Myer has stated it would bring those brands into its own Myer One loyalty program. The announcement notes the opportunity for Myer to enhance customer loyalty and data capabilities across an enlarged customer base and network. Read the full article here.
The Reserve Bank of Australia opening the door for banning surcharges by 2026 on top of it's 2017 cap on credit card interchange fees means banks struggle to pay for loyalty schemes accessed via their credit cards. Slyp has launched a new product, Go Rewards, that funds loyalty through the retailer or their suppliers. Opted in customer's receipt data delivers data and insights that bring retailers and suppliers closer to the consumer. https://www.theaustralian.com.au/business/technology/albaneses-credit-card-crackdown-set-to-hit-airline-frequent-flyer-points-slyp/news-story/4c73bd5dff30c14507cbdac09b71ffef
Rebel Sport's gross margins were negatively impacted by a 140 basis point ongoing impact of their new loyalty program as was expected (according to analysts E&P Financial Group). Read more here.
Virgin Australia Introduces New Platinum Plus Tier to Velocity Frequent Flyer Program
Virgin Australia has announced the addition of a new Platinum Plus tier to its Velocity Frequent Flyer program, in order to match Qantas Loyalty's Platinum One tier. This tier is the highest level in Qantas' frequent flyer scheme and offers members access to a dedicated service team, the best lounges, and the best seats for themselves and their family.
The changes to Velocity are aimed at making it more difficult for some flyers to accrue points and are specifically targeted at members who purchase more expensive tickets. In addition, Velocity will also be introducing a "forever gold" tier starting in October of next year. This lifetime gold tier will match the equivalent offering from Qantas Loyalty, as long as members accrue 12,000 credits, with 9,000 of those earned from flying on Virgin-marketed flights.
Velocity and its 12 million members were responsible for the majority of Virgin's growth in earnings in the year ending in June. With this revamp of the Velocity program, the focus is now on driving more engagement and encouraging members to be more active in the program.
Source: The Australian Financial Review
Qantas Loyalty's former Head of Corporate Development, Andrew Taylor who specialised in mergers and acquisitions, has joined Myer as Chief Transformation Officer. Qantas Loyalty's Head Of Marketing has joined Myer as Chief Marketing Officer. The purchase of the portfolio of brands from Premier Investments would let Myer extend its Myer One loyalty scheme to those chains, and attract younger shoppers.
The South Australian State Government has successfully argued that, because Skycity's loyalty points could be converted to gaming credits and then used for further gambling, they should be assessed as gambling revenue. SkyCity will be hit with a tax bill of up to $38.4m and will have to pay at least $13.1m.
Virgin Australia's underlying earnings before interest and tax rose to $519 million, with revenues up by 6.8 per cent to $5.4 billion. Virgin's Velocity Frequent Flyer program accounted for the biggest increase in underlying earnings, with revenues rising 23.8%.
Flybuys members have until midnight on 31 October to earn Flybuys.
They have until midnight on 31 December 2024 to redeem any remaining points.
The program closes on 31 December and any outstanding points will be lost.
https://www.stuff.co.nz/style/350454776/last-chance-redeem-flybuys-points
Flybuys
2.9 million members have two more weeks to earn Flybuys and until 31 December 2024 to redeem them when all outstanding points will expire. Since 2005, 13 million rewards with a value of NZ$ 1.1 billion have been redeemed with an average redemption value of $84.62. The top performing rewards in the Flybuys catalogue have been:
- NZ House & Garden magazine
- Gift Cards
- Portable speakers
- Apple Airpods
Source: https://business.scoop.co.nz/2024/10/14/flybuys-members-into-the-final-weeks-for-using-up-points/
One New Zealand in partnership with Deloitte Digital has launched One Wallet to help customers buy new phones. Customers build and spend their digital wallet balance towards a new phone. It's been launched to existing customers and is available through One stores with One having already added NZ$37 million to customers' wallets. It'll be rolled out to more customers and with more ways for customers to build their wallet balance.
Source: Campaign Brief
Australian digital receipts fintech Slyp this week launched Go Rewards; a new mobile app and home for reward programs and all-in-one loyalty solution for retailers. Supermarket chain Supabarn launched a Go Rewards pilot in August to evolve its Supa Rewards program. Loyalty tag rate is up 40% and loyalty share of revenue is up 50%. https://powerretail.com.au/qa-slyp-ceo-on-go-rewards-launch/
Loyalty platform Antavo Loyalty Cloud is forecasting a 30% increase in revenue in 2024. 60% of revenues were invested in product launches and updates. It's preparing for a Series B funding round in 2025. https://antavo.com/news/antavo-next-phase-series-b/
Australia's loyalty market is predicted to grow 10.7% annually to be worth US$ 4 billion (Au$ 6 billion) in 2024. The market's grown at a compound annual growth rate (CAGR) of 12% between 2019 and 2023. That growth is predicted to be 9.1% between 2024 and 2028. In 2028 the Australian loyalty market is predicted to be worth US$ 5.72 billion (Au4 8 billion). Source
Flybuys
2.9 million members have two more weeks to earn Flybuys and until 31 December 2024 to redeem them when all outstanding points will expire. Since 2005, 13 million rewards with a value of NZ$ 1.1 billion have been redeemed with an average redemption value of $84.62. The top performing rewards in the Flybuys catalogue have been:
- NZ House & Garden magazine
- Gift Cards
- Portable speakers
- Apple Airpods
Source: https://business.scoop.co.nz/2024/10/14/flybuys-members-into-the-final-weeks-for-using-up-points/
Australian digital receipts fintech Slyp this week launched Go Rewards; a new mobile app and home for reward programs and all-in-one loyalty solution for retailers. Supermarket chain Supabarn launched a Go Rewards pilot in August to evolve its Supa Rewards program. Loyalty tag rate is up 40% and loyalty share of revenue is up 50%. https://powerretail.com.au/qa-slyp-ceo-on-go-rewards-launch/
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