Trusted by Leading Brands
We track the entire loyalty platform market, structure the data and provide expert insights - helping Loyalty Managers make faster, smarter, and more confident decisions.
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How we Work
Choosing a loyalty platform is complex. It’s easy to make the wrong decision.
With so many loyalty platforms available, it’s hard to know where to start. We cut through the noise with structured comparisons, helping you focus on platforms that fit your needs.
Choosing the wrong platform can lead to wasted budgets and poor performance. We help you choose the best option for your program, ensuring a better long-term fit.
Most platform insights come from vendors selling them, making it hard to compare them. Our unbiased, expert-backed data ensures you see how platforms actually compare to each other.
Loyalty Platforms
We track every loyalty platform on the market
We analyze and categorise each one
We help you compare platforms side by side
Loyalty platforms are what we specialise in. We track the entire market, structuring data and providing real insight into what sets each platform apart. Our goal is to cover every vendor out there so Loyalty Managers have both breadth and depth when making decisions.
Market Updates
The loyalty industry is evolving rapidly, with AI-driven personalisation, subscription-based loyalty models and customer data regulations reshaping how businesses approach loyalty. Keeping up with these shifts is essential but difficult.
That’s why we actively track the latest platform updates, industry mergers, and loyalty trends ensuring that brands don’t get locked into outdated or ineffective solutions. Our intelligence comes from real-world program performance, platform capabilities and emerging loyalty innovations, giving managers the confidence to make future-proof decisions.
Loyalty Strategy
We're powered by Ellipsis & Co – The Loyalty Experts TM
Ellipsis & Co are the largest and most experienced loyalty consultancy in Australia, with 10 years of expertise helping brands design, refine and scale loyalty programs. Ellipsis work with clients and Loyalty Vendors worldwide. This experience powers Loyalty Central, ensuring our insights go beyond vendor listings. We understand what makes loyalty work and which platforms deliver, helping professionals connect with the right technology for their needs.
The Team
Loyalty Central is powered by the team at Ellipsis & Co—loyalty strategy experts with decades of experience helping brands build and optimize customer loyalty programs.
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United Kingdom
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Our Data Products
Our products help you make sense of the options available. Whether you're comparing vendors, tracking trends or assessing industry shifts, everything is designed to give you clear, practical insights - all in one place.
Detailed reports on loyalty platforms, covering features, integrations and market fit.
Learn MoreQuick overviews of loyalty platforms to help you identify key differences.
A searchable record of past platform updates, trends and industry changes.
Learn MoreA monthly report summarising the most important loyalty platform updates.
Learn MoreReal-time updates on loyalty platform changes, new features and industry shifts.
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