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Stay ahead with the latest loyalty news and discover top loyalty vendors in New Zealand and Australia.
We gather and curate the latest information from various sources across the web to keep you informed about the Australia & New Zealand loyalty markets.
Australian founded OneTap Group (which makes any payment card a loyalty card) has partnered with UAE based Loyyal (blockchain based partner loyalty management). The partnership will streamline merchant on-boarding processes starting in the Middle East and Africa and expanding to APAC. https://loyyal.com/press/loyyal-and-onetap/
Bupa's Life Rewards program is 2 years old. Members have redeemed $100 million through the program and saved $6 million. $1 million of these savings are from shopping through the Woolworths discounted e-gift card as well as JB Hi-Fi. The program has 5 years tiers based on tenure.
Source: https://letstalkloyalty.com/bupa-globals-life-rewards-with-rob-harker
Coles 360 has recently announced the replacement of its Unpacked By Flybuys offering with Coles 360 Empower. This new offering is targeted towards specific audiences, utilizing insights from 9 million active Flybuys shoppers at Coles Group, Liquorland, and First Choice Liquor.
The media unit responsible for Coles 360 Empower will be transitioning to the agency sector next year. This team, consisting of 20 members, will be pulled out of the loyalty program Flybuys and will operate under a "lift and shift" model.
Source: https://www.mi-3.com.au/index.php/07-11-2024/coles-360-rebadges-unpacked-flybuys-debuts-insight-driven-media-buying-tool
The NRMA loyalty program, My NRMA Rewards, now has 3.2 million members who benefit from rewards on the road and when they travel. Learn more about NRMA's evolution after 104 years with new campaigns and updated brand strategy.
There's been a 30% increase in Flybuys points redeemed by members and a 150% spike in the people redeeming points for the first time. Flybuys is also picking up new members (Coles Group reported a 5.3% increase in active members in the 2024 financial year) and is seeing them redeem points for the first time. Read the full article here.
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