PartnershipsAustralia & New Zealand
Woolworths Everyday Rewards Loyalty Program Gains 1.6M Members
Woolworths Supermarkets (previously Countdown Supermarkets) launched the Everyday Rewards loyalty program in February to replace the One Card loyalty program. It now has 1.6 million active members (active = the card was used this year). Scan rates (% of transactions lined to loyalty) are 60%. Members using its boost promotions reach their $15 reward voucher 5 times faster than those that don't. During the year, it added new partners in Accor (May) and group companies Petstock (July) and MILKRUN (November 2023).
