Loyalty Solutions Market Map
The whole market. On one map.
Every loyalty solution in Australia and New Zealand, mapped and categorised, with verified vendor profiles. Pick an edition and the PDF comes by email.
The Australia 2026 Market Map
> About this edition
A structured reference for loyalty managers and marketing professionals choosing a loyalty solution in Australia. It sorts the whole market into four areas and 45 categories, then profiles 49 verified vendors in depth.
> Who it's for
Loyalty managers and marketing teams choosing or replacing a solution in Australia.
The whole market on one page.
Every map opens with this: every solution available in Australia, in four types and their sub-categories. Below is that layout, filled with the 268 solutions we track for Australia today.
Loyalty Foundation
Runs the core program: members, points, tiers and rules.
Loyalty Extension
Adds a capability to an existing program, such as data, analytics, engagement or marketing.
Rewards Foundation
Supplies the rewards themselves: gift cards, merchandise, experiences and catalogues.
Rewards Extension
Connects rewards to payments, cards, cashback and partner networks.
Each map, against the year before.
65→127
Almost doubled in a year.
67
New loyalty solutions, including new categories of vendors.
Programs added services and upgraded solutions, responding to the arrival of Woolworths Everyday Rewards, the demise of AA Smartfuel and Flybuys, and regulation in payments.
4
From a New Zealand edition. Each edition opens with the year's changes for its market.
Six questions that shortcut your shortlist.
The six-step short-hand our clients use to get from a long list to the providers worth contacting. Every verified vendor in the map answers all six.
Do they serve your market?
Are they in your market already, and do they know it?
Incentive Solutions is a New Zealand founded and headquartered loyalty provider.
Who are their global clients?
Brands you respect offshore work with this vendor, and have launched contemporary loyalty strategies with them recently.
Task (with a team and office in Auckland), delivers loyalty for McDonalds in 65 markets.
How do they deliver locally?
Do they have a team onshore, or in a similar time zone? Down to preference, and not a deal breaker.
Kognitiv (with teams across the world including Australia), delivers loyalty for Auckland Airport.
What categories do they serve?
Does it include your category, and others aligned to yours?
Simplicity Loyalty delivers in multiple categories including utilities (Genesis Energy), B2B (Schneider Electric) and QSR (Subway).
What partnerships do they have?
Has their solution been deployed with leaders in other categories, perhaps your incumbent marketing vendors?
Annex Cloud has multiple integrations including Salesforce, SAP and Adobe.
Are they secure?
What privacy and security regulations do they comply with, and can they prove it?
Pokitpal is PCI DSS compliant and a CDR data recipient.
Every vendor mapped. The verified ones profiled.
Annex Cloud
You: which stage of loyalty sophistication are you at?
Loyalty apprentice
Starting out, or about to launch a program. Look first at Loyalty Foundation solutions built for fast set-up, plus a Rewards Foundation partner for the catalogue.
Loyalty craftsman
A growing program with engaged members and some customer data. Strengthen the Foundation and add Extensions for data, personalisation and engagement.
Loyalty artisan
A large, mature program with a skilled team. Enterprise Foundations, plus Extensions and Rewards partners that open new earn and burn opportunities.
Illustrative spread, redrawn. The three stages and their advice are from the reports; the vendor's type, markets and categories are from our directory, and client, integration and security details are in the full report.
One page per verified vendor.
Each verified vendor gets a page answering the six questions: who they work for, where, in which categories, what they plug into and how they keep data safe. Each edition profiles up to 49 verified vendors.
Shown on Eagle Eye, with type, markets and categories from our directory. The rest is in the report.
Eagle Eye
About: Eagle Eye empowers brands with real-time, personalized marketing to boost customer loyalty and engagement.
- New Zealand · Australia · United Kingdom · United States · Asia
- Retail · Hospitality · QSR · B2B
Yours to keep.
Want a walk-through? Ask the team, or get the Monthly Loyalty Market Update for the facts as they happen.
No. Every edition is free. Enter your name and work email and the PDF is emailed to you. You'll also get the Monthly Loyalty Market Update, and can unsubscribe at any time.
Australia 2026 and 2024, and New Zealand 2024 and 2023. Each maps its market as it stood that year, so the newest is the most current.
Yes. Pick another edition in the form at the top and send it again. Each one is emailed separately.
Every loyalty and rewards solution we track in the market on one map, categorised, plus what changed in the year, the six questions method for building a shortlist, and verified vendor profiles.
Yes, at no cost. Tell us what you're choosing and we'll take you through the map and the solutions that fit.