LaunchesAustralia
Wesfarmers Retail Chains to Launch New Media Businesses
Wesfarmers companies Bunnings, Officeworks and Priceline retail chains all plan to launch their own retail media businesses leveraging their loyalty program data. Bunnings is already pulling in Au$ 150 million in trade marketing revenue. 🔹Australia's retail media market will be worth Au$ 1.6 billion by 2027 (Morgan Stanley) 🔹Chemist Warehouse runs one of the largest retail media businesses in Australia generating $600 million annually. 🔹Woolworths Group retail media business Cartology - Part of the Woolworths Group - generates ~$550 million (Morgan Stanley estimate) 🔹Coles Group retail media business generates ~$250 million annually (Morgan Stanley estimate)