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Loyalty Central
RegulationNew Zealand

UK Supermarket Loyalty Programs Under Review for Fair Pricing

30 Nov 2023

Lower supermarket pricing for loyalty program members is a feature of Countdown Supermarkets / Woolworths February launch of Everyday Rewards in New Zealand and practically every supermarket loyalty program in the UK. The UK regulator will review the strategy to test whether it's fair that lower prices are available to only loyalty program members. Tesco offers 8,000 products through its Clubcard Prices scheme and Sainsbury's Nectar Prices program covers 6,000 products.

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