LaunchesAustralia
Transurban Expands Rewards Program to Boost Customer Loyalty
Transurban plans to offer more rewards to customers to encourage drivers to keep paying for its roads. Current incentives include fuel and car wash discounts at Coles Group (running since 2019) and Europcar car rental discounts (added this year). They plan to concentrate on customer value. Transurban's market capitalisation is $38 billion.