AwardsNew Zealand
The Warehouse Group Loyalty Program Changes in 2024 Results
The Warehouse Group has gone from being a finalist in the Asia Pacific Loyalty Awards in January, to reporting loyalty program membership of 1.9 million in May (across the new MarketClub initiative and the established myNoelLeeming program) to not mentioning loyalty in any way in it's 2024 results this week. In prior updates, the Group had reported that MarketClub membership at 1 million members. Last week though, it did report 30,000 members of it's B2B BizRewards program in group company Warehouse Stationery. It calls BizRewards a channel and notes this under-performed as the target small and medium enterprises cut spending.