IndustryAustralia
Super Retail's Loyalty Insights: Epsilon, Engagement & Redemption
Insights from Super Retail Group's Aaron Fuller (interviewed by Paula Thomas) on the group's loyalty programs include; - Epsilon is their loyalty solution - There was no behaviour difference between customers who joined the paid ($5) Supercheap Auto program and those who joined after the fee was dropped - Best Price Credits redemption rates are high (higher than birthday credits) driving visitation
