ResultsAustralia
Rising Loyalty Program Usage: Discounts & Top Brands Highlighted
Survey results find use of loyalty programs is up 18% with the top 6 programs being Woolworths Group Everyday Rewards, Flybuys, McDonald's MyMacca's, Dan Murphy's, Qantas and MYER One. Discounts are most important (such as Spotlight's VIP Club) and 30% of respondents are happy to pay for subscription loyalty schemes. 50% will switch if a competitor has a better scheme.
