IndustryAustralia
Rebranding: Coles' Liquor Stores Unite Under Liquorland Name
Coles Group is rebranding some of its Vintage Cellars and First Choice liquor stores as Liquorland. It will move to one loyalty program across all three of the banners. Coles’ liquor business has 992 stores and growing as it takes on larger rival Dan Murphy's’s and it's successful myDan's loyalty program.