Rebel Sport Loyalty Program Boosts Engagement and Revenue

15 Jan 2024

Rebel Sport relaunched its loyalty program last October. 40% of its 3.9 million active club members have earned points. Rebel's first-half results include an Au $5 million provision (and Au $8 million for the full year) for deferred revenue for loyalty credits issued to customers. Owner Super Retail Group is investing in personalisation and loyalty this year.