ResearchAustralia
Rapid Growth of Customer Data Platforms in Asia Pacific Region
Forrester's research on Customer Data Platforms (CDPs) in Asia Pacific shows rapid growth off a low base with average revenue for CDPs doubling in the last two years. Regional vendors are adding CDPs including Australia-based Lexer (a pivot from social media monitoring) and Singapore-based Capillary Technologies adding a CDP to its loyalty offering. Global vendors increasing their presence in APAC. Global and established CDP vendors such as SAS, Treasure Data and Twilio are growing while CDP-newcomers Adobe and Salesforce are growing through cross-selling.
