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Qantas Revamps Frequent Flyer Program with 20M New Reward Seats
Qantas Frequent Flyer will offer 20 million new rewards seats (5 million were previously available) in the biggest-ever revamp the program following it's biggest reputational crisis in recent history. The new rewards seats come's at a cost of $120 million in the 2025 financial year, mainly in lost ticket revenue. Qantas EBIT guidance for the loyalty division for the 2024 financial year is fractionally down (was $500 million and $550 million and is now $500 million and $525 million). Qantas Loyalty's underlying earnings will grow at 10% in the 2025 financial year (it was 56% in the 2023 financial year).
