LaunchesAustralia
POLITIX Menswear Chooses Antavo for Loyalty Program Upgrade
POLITIX Menswear has selected Antavo Loyalty Cloud to move its Politix Plus loyalty program originally launched in early 2023. Country Road Group is owned by South African based Woolworths (not the Australian enterprise) and includes Politix, Country Road, Mimco and Trenery. The move comes as rival multi-brand apparel group Premier Investments signals a soon to be launched group loyalty program.
