New Zealand Loyalty Market Update: Woolworths, Air NZ & More
We have a monthly "just the facts" New Zealand loyalty market update newsletter. April's edition is out soon and you can sign up here https://lnkd.in/gmQUU6KF . In March we covered; 🔹Woolworths Supermarkets (previously Countdown Supermarkets) new Everyday Rewards program helps customers earn rewards 2X as fast as the previous Onecard program. The same Everyday Rewards program drove a 42% year-on-year increase in Everyday Rewards App users in Australia. 🔹Air New Zealand Airpoints; added 400,000 new members in the past year pushing membership up 4.4 million (New Zealand's population is 5.3 million). 🔹Mercury NZ; their new loyalty program last year issued 238,000 rewards and 214,000 free power days. Members logged 4 billion steps in the Mercury app. 🔹Loyalty solution consolidation; New Zealand loyalty solution VMob (2011) became Plexure (2016), listed on the NZX Limited and had a $5 million investment from McDonald's (2019), merged with TASK (2021) which was just acquired by US-based PAR Technology https://lnkd.in/gmQUU6KF
