PaymentsAustralia
NAB's AI-Driven Project Enhances Customer Loyalty & Retention
NAB's customer brain project is focused on driving customer loyalty and stopping leakage to rivals. The project is powered by 200 machine-learning models with 36 billion data points that include transactions and the way customers use the NAB banking app. It's goal is to deliver the precise products to the right customers while sorting out day-to-day banking problems before they arise.