Myer's One Loyalty Program: 76% of Sales from 4.3M Active Members

24 Mar 2024

Department Store MYER's One loyalty program was launched in 2004 to replace Flybuys. By 2019 it was "terminal" with non-loyalty program members spending more than program members. Today it's central to Myer''s business with 7 million accessible members of which 4.3 million are active producing 76% of Myer’s sales.