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MYER vs Premier Investments: Customer Loyalty and Profitability

27 May 2024

Customer loyalty expertise is increasingly in demand in modern retailing. MYER is a "a $3.5 billion sales organisation and it has a very good loyalty program" but doesn’t make enough money. Premier Investments, LLC (owner of Just Group and others) is more profitable on 50% of Myer's revenue.

Read it on afr.com ↗

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