Myer Unveils Strategy to Engage Shoppers & Expand Loyalty Program

22 Sept 2024

Department store MYER has revealed it's Myer Tomorrow strategy which will increase customer engagement in its Myer One program and attract more male and younger shoppers to give Myer a greater share of wallet. It also plans to broaden the Myer One loyalty program to become a loyalty ecosystem taking Myer One beyond Myer. Myer's digital strategy focuses on using customer data to personalise offers to Myer shoppers and improve their e-commerce solutions. The Myer One loyalty program now has 10.4 million members (up 706,000). More than half are aged under 35.