M&AAustralia
Myer Partners with BCG for Sales Boost and Loyalty Expansion
MYER has brought in Boston Consulting Group (BCG) in a company wide review seeking to accelerate sales, widen margins and ramp up its loyalty program. Myer may extend the Myer One rewards program to cover Premier Investments, LLC's brands Just Jeans, Portmans, Dotti, Jay Jays and Jacqui E if they're acquired. The loyalty program run by French department store Le Bon Marche is a possible model for Myer as part of the next stage of the Myer One loyalty program.