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Myer One Loyalty Program: Key to Premier Investments Bid

1 July 2024

MYER's loyalty program is a key lever in its bid for Premier Investments, LLC. Jarden said the combined group could leverage the Myer One loyalty program (one of the market's largest). Premier does not have an equivalent loyalty program and in March stated it would launch one by the end of 2024 (https://lnkd.in/gAgph5tD). -

Read it on afr.com ↗

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