Myer Appoints Olivia Wirth as Chairwoman to Drive Growth

19 Mar 2024

Department Store MYER appointed ex-Qantas Loyalty CEO Olivia Wirth as executive chairwoman (rather than CEO) to move quickly and make changes. Her background in loyalty, data and e-commerce, plus her mandate for investment, is an opportunity for Myer to move into growth mode. Myer is taking market share off specialist retailers with the Myer One loyalty program’s discount offers proving effective. The Myer One loyalty program has 4.3 million active members (up 5.7% in the past 12 months) and the proportion of sales from loyalty members has risen from 67.5% in 2018 to 76.2%. Wirth grew Qantas Loyalty into a business with $500 million in earnings, more than $2 billion in revenue, and 15.8 million members.