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Monique Forbes on Air New Zealand's 2018 Loyalty Revamp
Monique Forbes discusses the strategies (including AI) her team used at Air New Zealand Airpoints to reshape New Zealand loyalty market in 2018. Interviewed by Carly Neubauer on Let's Talk Loyalty, Monique led the new Airpoints for Schools and Airpoints for Business programs, rebuilt the rewards store and introduced a new online store with Airpoints winning the Loyalty Program Of The Year that year. Monique also led the exit of Mercury NZ from Airpoints and the design of its recently launched rewards program (with Ellipsis & Company) and its launch (using Antavo Loyalty Cloud).
