PartnershipsAustralia
Merchant-Funded Cashback in Australia: Card Linking & Open Banking
Merchant-funded cashback offers in Australia rely on card linking technology from companies like PokitPal and are yet to leverage Open Banking capabilities from companies like Basiq. Both Pokitpal and Basiq will share insights on how this is progressing. Pokitpal is a Visa partner delivering offers for Virgin Money Australia and Basic had Visa as an investor previously (as well as Plaid, NAB Ventures, Salesforce and Westpac's Reinventure) before being majority owned by Cuscal Limited in March this year. Nectar Loyalty in the UK had a successful program of using Open Banking for bonus loyalty points offers through TrueLayer and Cardlytics before shutting that recently.
