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Kogan FIRST Drives 60% Sales, Membership Cost Rises to $129

26 Feb 2024

60% of Kogan.com's sales come from their 466,000 Kogan FIRST loyalty members. Kogan has 3 million customers. Kogan FIRST subscribers have grown 15% and generated Au$22.7 million in revenue (double last year's number). FIRST members get free and express shipping, credits, prizes, 2% cashback on Kogan brands and double Qantas points. The cost of a FIRST membership will rise from $99 to $129 on April 8th.

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