Grill'd Relish Rewards App Relaunch Boosts Redemption by 56%

16 Feb 2024

Burger chain Grill'd's loyalty program, Relish Rewards, relaunched their app recently. They changed the birthday offer from a free birthday drink to free chips for the month of the member's birthday and saw a 56% increase in the reward's redemption. Since the loyalty program's launch in 2019, its charity redemption option has donated 159,000 burgers to charity. Interview on Let's Talk Loyalty.