Flybuys Revenue Soars 28% Amid 40% Rise in Redemptions

6 Nov 2023

Flybuys 9 million active members grew the loyalty coalition's revenue 28% to AU$500 million by redeeming more and more often (revenue is recognised when points are redeemed). There was a 40% increase in members redeeming. Losses increased 80% from AU$15 million in 2022 to AU$27 million this year. Technology spend remained level at AU$ 32 million while member services cost rose from AU$35 million last year to AU$53 million this year.