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Endeavour Group Launches pub+ Loyalty Program for 350 Pubs
Liquor and pubs giant Endeavour Group has launched the pub+ loyalty program for its network of 350 pubs. Endeavour aims to replicate the success of its liquor retailer Dan Murphy's MyDan's loyalty program which drives more visits and higher spending. MyDan’s has more than 5.4 million members and a scan rate of 82%. Early pub+ results showed members transacted between 2.2 and 3 times per visit. pub+ will also have a gaming component that can voluntarily limit spending and time spent at gaming machines in the pub+ venues.