RegulationAustralia
David Parsons on Loyalty Innovations & Global Credit Card Launch
Ellipsis & Company's CEO David Parsons on being the world's best loyalty company, Customer Science™, Return On Loyalty™ and Star Alliance's global first gold status-earning credit card. A brief history of the Australian loyalty market from the days of Aimia Inc (with a $5bn market cap), double digit growth to become an Au$ 6 bn market, regulators making it easier for customers to switch, coalitions becoming ecosystems owned by the anchor and Byron Sharp being partly right (if you're Colgate, not when you're Coles).