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David Jones to Launch New App with Loyalty Features in 2025
Department Store David Jones will release a new mobile shopping app next month and in early 2025 build loyalty into the app to compete with MYER's One loyalty program. David Jones management reviewed other department store loyalty programs offshore including those offering in-store experiences rather than just points to spend on items. Included was Selfridges Unlocked, launched in July last year, which offers automatic free shipping on orders over £150 and first access to events, services and product launches.