David Jones Aims for $35M in Retail Media Using Loyalty Data

27 Mar 2024

Department store David Jones has 3.6 million members of it's David Jones Rewards program with more than 50% having shopped in the last year. It's 6 month old Retail Media business is targetting revenue of $35 million annually using loyalty data. The Retail Media leaders are supermarkets Woolworths Group ($550 million revenue) and Coles Group ($250 milllion annually).