IndustryAustralia
Dan Murphy's My Dan's App Doubles Users, Boosts Sales by 29%
Loyalty offers in Dan Murphy's My Dan's loyalty program including “Appy Deals” increase monthly app users by more than double. Personalised offers made through the app – such as prompts, deals on a customer’s frequently purchased item, or offers on a similar product – could lead to a 29% cent increase in sales.