Dan Murphy's Loyalty Program Drives 90% of Sales with 5.4M Members

11 Aug 2024

The 5.4 million active members in Dan Murphy's My Dan’s loyalty program account for 90% of sales. When messages to customers are personalised, customers spend 1.2 times the average. Parent Endeavour Group (spun out of Woolworths Group in 2021) runs 266 Dan Murphy’s stores and 1,435 BWS liquor stores. Endeavour is now deploying the same loyalty strategy into its hotels business with the newly launched loyalty program Pub+ for customers of its 354 licensed venues.