Cora Group Acquires Kognitiv's Loyalty Solution and Air Miles Program
Loyalty solution provider Kognitiv Corporation has sold both its Enterprise Loyalty Platform and the Air Miles Middle East coalition program to CORA Group. Cora has named the acquired solution Carlson Marketing Solutions reflecting its genesis in first Carlson Marketing and then Aimia Inc before Kognitiv acquired it. The acquired solution serves 50 million members in 30 countries for banks, retailers and travel companies. 100 employees from Kognitiv in North America, APAC and EMEA will transition to Cora. Kognitiv will provide continuity of access to the solution for its customers. Cora bought loyalty fulfilment solution RewardOps in 2020 and loyalty solution Vanson Technology Services earlier this year. In Australia, Kognitiv delivers loyalty services for NAB, Dulux and The Star Entertainment Group. - Cora press release: https://lnkd.in/gPNTATBK - Kognitiv profile from the Australia Loyalty Solutions Market Map available here https://lnkd.in/geFFiHEZ
