PaymentsAustralia
Commonwealth Bank's Yello Program Sees High User Engagement
Roughly half of Commonwealth Bank's active app users (~8 million) have engaged with the newly launched bank-wide Yello loyalty program through the Yello hub, offers or a next best conversation. There are 100,000 daily visits to the Yello hub. Daily app logins are up 28%. Their Main Financial Institution (MFI) share leads the market at 35% with 97% of home loans linked to a transaction account.