PaymentsAustralia
Commonwealth Bank's Yello Program Engages 5M Customers in a Year
Commonwealth Bank has had 5 million of its customers engage with the bank-wide program Yello since it launched last year. 700,000 of them have received Au$ 40 million of discounts, cashback and prize draws in the 7 months between November 2023 and June 2024. The program's offers evolve as customer preferences change. The bank has 8.5 million monthly active customers.