Commonwealth Bank Expands Yello Loyalty Program with New Benefits
Commonwealth Bank's whole of bank loyalty program Yello is now widely available. Launched in May last year it had 140,000 members in it's pilot in February and hit 175,000 in September. There's three tiers driven by product holding and product usage which attract increasing benefits. 🔹All three have a 12 month free membership to the bank's kids pocket money app Kit, cash back offers at retailers and cashback on the bank's personal loans. 🔹The second tier (requires a transaction account with 30 outbound transactions a month) adds 500 credit card rewards points and a monthly sweepstakes entry for a $300 prize 🔹The third tier (requires the 30 outbound transactions and a home loan) adds 1,000 credit card rewards points, a monthly sweepstakes entry for a $1,200 prize and cash back on insurance policies and home loans.