Cashrewards Acquires Little Birdie, Plans Black Friday Relaunch
Cashrewards (owned by ANZ) is buying shopping deals solution Little Birdie. Little Birdie was launched in 2021 with an Au$30 million investment from Commonwealth Bank but paused operations in May this year. Cashrewards has 2 million members and 202 staff and will add several Little Birdie employees. The short-term plan is to relaunch the Little Birdie website and app in time for November's Black Friday & Cyber Monday sales. The long-term goal is to deliver an integrated, seamless shopping journey in Cashrewards. Little Birdie was founded by Catch's founders. Catch was bought by Wesfarmers OneDigital in 2019 for $230 million. It lost $ 1 million in the last 6 months of 2023 and, while there's speculation Wesfarmers will sell it or close it, Catch appointed a senior executive from adidas to lead Catch last week.
