LaunchesNew Zealand
Bakers Delight NZ Grows Loyalty Program 8x with Marsello
Bakers Delight New Zealand has grown their customer database 8 x since 2022. 95% of that customer database participates in its Bakers Club loyalty program which runs on a Marsello solution. Loyalty emails have a 56% average open rate and they've introduced a new tier for members spending over $750 annually. The program runs 8 to 9 exclusive campaigns each year with offers for loyalty members. Bakers Delight aims to grow their membership by 35% by June 2025.
