PaymentsAustralia
Bakers Delight Loyalty Program Reaches 1.5M Members in Australia
Bakers Delight's Dough Getters program (interviewed on Let's Talk Loyalty and Loyalty TV.) now has 1.5 million members across their 520 Australian stores. The key loyalty KPI is scan rate and they target 1 in 3 transactions logged against a loyalty ID. Customers can identify per app, card with barcode or their phone number.