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Bain Invests in Virgin Australia's Velocity Loyalty Upgrades

23 Apr 2024

Bain has invested $15 million to $20 million upgrading loyalty solutions at Virgin Australia's frequent flyer program Velocity Frequent Flyer since Covid. The new solution is connecting new partners such as DiDi and AGL. Their SME program, Virgin Australia Business Flyer, has tripled its membership since Covid.

Velocity Frequent Flyer
Read it on afr.com ↗

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