RegulationAustralia
Australian Retail Loyalty Report: Data Sharing Reluctance Rises
The Australian Loyalty Association's retail loyalty report with Power Retail found 60% of Australians are reluctant to share their data with retailers. Following multiple recent data breaches, 81% of Australians prefer email communications with SMS attracting concerns about scams. Top-ranked programs in the survey included Woolworths Supermarkets Everyday Rewards, Coles Group Flybuys, MYER One, Amazon Prime, Priceline Sister Club, MECCA Brands Beauty Loop and SEPHORA Beauty Pass. -
