Australian Red Cross Loyalty Program Grows to 130K Participants

1 July 2024

The Australian Red Cross Lifeblood's 9-month loyalty program's pilot attracted 90,000 people and now has 130,000 participants. The agency had a 40% churn rate across its 550,000 donor base. 62% of the active base donates once or twice a year. In the new program, donors receive a branded gift every third donation including beanies, coffee cups, water bottles, caps and blankets. -