Australian Loyalty Solutions Map Launching January 2024
We're producing the inaugural Australian Loyalty Solutions Market Map in January. It'll help loyalty managers understand, find and engage with the over 100 loyalty solutions now available to them (5 years ago it was a handful). Newly arrived offshore loyalty solutions are winning with UK-based Eagle Eye delivering loyalty for Woolworths Group, USA-based Marigold for Bakers Delight, Datamine for Freedom Furniture and Annex Cloud for multiple Australian companies. Australian Loyalty Providers are also fast innovating with Gratifii Limited acquiring Hachiko, Neat Ideas and Spend Less and TASK acquiring Plexure. The card-linked offers and cashback category is dominated by Australian locals led by PokitPal, Loyalty Now, Super-Rewards becoming Grow My Money and Loyalty Boomerang becoming Covalent API. If you're a loyalty solution provider - make sure you're included by emailing simon.rowles@ellipsisandco.com
