Audi Prioritizes Loyalty in Australia with Unique Drive Experience

24 Nov 2023

Because Australians have more car brands to choose from than other markets, AUDI AG Australia believes customer loyalty is more important than sales. They have 40,000 opted-in and engaged members of the Audi Drive Experience program which only runs in Australia. Customers can sign up for food and beverage experiences and track days with the latter open to to non-owners on an invitation basis.