M&AAustralia
ANZ Plus Integrates Cashrewards Add-On for Cashback Benefits
Cashrewards (owned by ANZ) is now available in ANZ's new digital bank; ANZ Plus through a Cashrewards Add-On within the ANZ Plus app. Cashrewards, open to all Australians, has 2 million members has processed Au$ 4 billion of sales and delivered Au$ 200 million of cashback since it launched in 2014. ANZ's segment of customers have earned Au$ 50 million in cashback "to date". It's not clear if "to date" refers to ANZ's first investment in Cashrewards at it's IPO in 2021 or when ANZ bought it outright in 2022.
