IndustryNew Zealand
AIA NZ Vitality Hits 60K Members, $7.3M Rewards Redeemed
Insurer AIA NZ's Vitality loyalty program now has 60,000 members. Collectively, they've recorded 79 billion steps, 17,404 health checks, and it's distributed $3.9 million in weekly active benefit rewards. An additional additional $3.4 million rewards have been redeemed as Air New Zealand Airpoints and Woolworths Supermarkets vouchers.